On an unimposing corner, only 5 minutes walk from the Mountain View Caltrain station stands the RedRock cafe. Wooden finishings and liberal lick of red point is the theme. The coffee is good (by my Australian standards too!) but the best thing is the conversations that you overhear.

Behind me …

It is easy to be confused by the complexity of the advertising industry. I am studying it so I can understand my future customers.

This article will explore the high level choices that the brand Cowboy Binoculars has in advertising their product (a pair of binoculars well suited for the …

Data

It's easy to find articles on the internet that predict the next movements of any particular market. I prefer to find data and conduct my own analysis. This list is a post of sites that I think can be useful data sources for my future analysis. Unfortunately, some data is …