Let's do another meta review of Adexchanger. This article review a report by Forester.com, since the article costs $2495 USD, I think I prefer to read Adexchanger's article.
DSP (Demand Side Platforms) are brokers that auction advertising slots on peoples computers and phones. Apparently, this has become a commodity …
BBDO recently released a slide deck of its learnings from vertical video. This deck was then reported on by thedrum.com.
Nicole Landesman, BBDO, senior communications planner, group comms planning, said: "We saw towards the middle of 2016 that there were more video opportunities that were coming out than ever …
Notes from POV.
Points for Vertical Video
Snapchat gets crushed that was the title of the Tech-crunch article. It's main claim was that Snapchat has lost nearly all of its earnings since it IPO'd earlier this year. Snapchat's shares are still worth $17 dollars each, I think that hardly counts as crushed.
The article mentions that now …
Lets discuss this article wochit can turn anyone....
It describes Wochit, a video editing tool that allows a self-service approach to quickly creating user videos. Wochit is trying to be both a video creation platform and a video creation distributor. They are looking to assist small publishers in making better …
It is easy to be confused by the complexity of the advertising industry. I am studying it so I can understand my future customers.
This article will explore the high level choices that the brand Cowboy Binoculars has in advertising their product (a pair of binoculars well suited for the …
It's easy to find articles on the internet that predict the next movements of any particular market. I prefer to find data and conduct my own analysis. This list is a post of sites that I think can be useful data sources for my future analysis. Unfortunately, some data is …
This is a combined post, where I note about some news articles I have read.
The first article is: Snapchat's home page takeover. This article describes a new offering Snapchat is giving advertisers. The offering is:
Snapchat’s version guarantees that a brand’s ad will …
During a discussion with my co-founder we started white-boarding the structure of the advertising industry. It turns out that its extremely complicated.
Let's try to break it down. Here is what it looks like if you want to advertise on general websites, blogs or mobile phone apps.
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That big crazy …
Here is another interesting AdTech article, again related to the New Fronts conference that appears to be on soon. 5 Digital Video Trends to Watch for at this years NewFronts. My previous article is here New Fronts.
The article begins with a big claim:
The growth of the market for …